Charcha Grahak ki, Baat hai Bharat ki!
After 3 incredible years of success, we're gearing up to make the 4th edition of Chalo Rural Conclave & Awards even bigger, bolder, and more impactful!
Brought to you by Eggfirst, a leading semi-urban and rural advertising agency, this event promises an exciting lineup of power-packed panel discussions, cutting-edge rural marketing insights, and so much more. Get ready for an unforgettable experience!
With over 450 attendees, including senior industry leaders, esteemed jury members, and representatives from 250+ top brands, the conclave promises to be an event of significant scale. The conclave also emphasizes its wide-reaching impact by putting a spotlight on the immense opportunities for brands across Tier 2 and Tier 3 cities and bringing together key delegates from the FMCG, BFSI, and agri-input/agri-tech sectors.
Entry by invitation only. Click the link to register now : https://chalorural.com/register-now
Our Panellists for Conclave and Awards 2025
Our Panellists for Conclave and Awards 2025
Esteemed Jury for Awards 2025
Esteemed Jury for Awards 2025
Agenda for Conclave & Awards 2025
Panel Discussion Topics for 2025
Topic 1: Decoding price sensitivity in rural consumers, will they buy products that cost relatively more?
- How do rural consumers define ‘value’, as it might differ from the traditional urban consumer ?
- Do rural consumers equate value with durability, community reputation, or brand legacy rather than hard-nosed per unit calculation?
- Does flaunt value count as much (or more) as intrinsic product value?
- Have innovations like credit access through fintech, ‘buy now pay later - BNPL’, value packs or cooperative models allowed consumers to stretch their budgets for aspirational brands?
- Has digital penetration, social media, and rural influencers created newer aspirations among rural consumers?
- Does the lower per capita income allow for the consumer to buy ‘premium’ brand?
- How does this consumer battle the growing inflation on one hand, and move to premium brands on the other?
- Is rural India’s digital leap a catalyst for premiumization?
Topic 2: The ideal media approach for Tier 2/3 and rural brands with a limited media budget of ₹5 to ₹20 Crore.
- How can brands optimize their media mix with limited budgets and innovative, cost-effective channels?
- How do digital, print, TV, and radio complement each other in rural markets?
- What’s the role of an integrated media strategy in amplifying impact with fewer vehicles?
- Does advertising on news channels boost retailer confidence, and does it enhance consumer trust simultaneously?
- Should a brand expand in limited proximal geographies, undertake cluster marketing and thereby, spend media monies with more intensity per location?
- How can regional influencers and local leaders create authentic, cost-effective connections with rural consumers?
- How regional OTT can provide both mass and targeted reach for brands experimenting with digital?
- How do offline touchpoints like community events serve as media channels in rural marketing?
- What’s the role of vernacular advertising across markets?
Pichle Saal ki Jhalak
Last Year’s Esteemed Jury
Last Year’s Esteemed Jury
Award Gallery 2023
Contact
Conclave Location
The Westin Mumbai Garden city, Oberoi Garden City, International Business Park, Yashodham, Goregaon, Mumbai, Maharashtra, 400063
Office Location
Eggfirst Advertising And Design Pvt. Ltd. 901, Synergy Business Park, Behind Pravasi Indl. Estate, Goregaon (E), Mumbai, Maharashtra 400063.